A confident and attractive smile comes with bright white teeth and the health of your mouth. That's why new Colgate Total 12 PRO WHITENING toothpaste formulated with advanced whitening ingredient not only to to clean for better stain removal and superior* whitening , but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks and gums for 12 hours*. Experience the unique difference of a confident, bright and healthy smile with our best toothpaste for you. *after 4 weeks of continued use